25,000 units of the newly launched XUV 700, an SUV from Mahindra stable, have been booked by consumers in less than 60 minutes of its debut. The company claims that such a massive response is unprecedented in Indian Automotive Industry.
Touted as a competitor for Tata Safari, MG Hector and Hyundai Alcazar, the XUV700 has been launched in both, Petrol and Diesel engines. With a starting price of 11.99 Lakh for Petrol version and 12.49 Lakh for Diesel, it has generated huge interest among wannabe owners and Auto experts. Having achieved its target for the day in 57 minutes flat, the bookings were closed for its launch date.
Anand Mahindra, the Chairman of Mahindra and Mahindra tweeted that the initial rush by eager consumers resulted in a “slow experience” for the online users.
Next batch of bookings will start on October 8. Sitting pretty on its phenomenal success, the company has revised the prices for new bookings. The price of base petrol variant called MX have been hiked by INR 50,000, bringing its price at par with MX diesel variant. Rest of the prices are given below.
The price of AX3 5-seater variant have been hiked from 13.99L to 14.49L for MT (Manual transmission) for petrol variant and for diesel variant have been raised from 14.59L to 14.99L. For AT (Automatic Transmission) the prices have been changed from 15.59L to 15.99L for petrol variant & 16.19L to 16.69L fro Diesel variant. In this AX3 series, the Diesel variant is also available in 7-seater option with Manual Transmission. The new price for this variant is 15.69L as compared to its launch price of 15.19L.
For MT petrol variant the price has changed from 14.99L to 15.49L.
For MT Diesel variant the price has changed from 15.59L to 16.09L.
For AT petrol variant the price has changed from 16.59L to 17.09L.
For AT Diesel variant the price has changed from 17.19L to 17.69L.
For MT Petrol variant the price has changed from 15.59L to 16.09L.
For MT Diesel variant the price has changed from 16.19L to 16.69L.
For AT Diesel variant the price has changed from 17.79L to 18.29L.
AX7 – THE 7-SEATER SERIES
For MT Petrol variant the price has changed from 17.59L to 17.99L.
For AT Petrol variant the price has changed from 19.19L to 19.69L.
For MT Diesel variant the price has changed from 18.19L to 18.69L.
For MT Diesel variant the price has changed from 19.79L to 20.19L.
The aggressive pricing of this vehicle from Mahindra is one of the reasons for its initial success. The feature loaded SUV might prove to be disruptive element in its segment.